{"id":18425,"date":"2024-09-27T10:43:51","date_gmt":"2024-09-27T08:43:51","guid":{"rendered":"https:\/\/thriveinstitute.nl\/?page_id=18425"},"modified":"2024-11-07T16:11:32","modified_gmt":"2024-11-07T15:11:32","slug":"case-heineken-purpose-accelerator","status":"publish","type":"page","link":"https:\/\/thriveinstitute.nl\/en\/case-heineken-purpose-accelerator\/","title":{"rendered":"Case – Heineken Purpose Accelerator"},"content":{"rendered":"
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Partnering with PhDs to address excessive alcohol use<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Designing research-based interventions to help reduce excessive drinking among students.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Challenge<\/h1>

Encouraging responsible alcohol consumption among students<\/h3>

Alcohol abuse among young people has been rising for years. Heineken\u2019s ambition was to reduce excessive alcohol consumption among students. Together with a group of PhDs, we took on this challenge\u2014one that requires developing an evidence-based method to address a deeply rooted societal issue.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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Solution<\/h1>

Research-driven interventions<\/h3>

Based on a study of the drinking behavior of 1,200 students from student associations, two interventions were developed to influence excessive alcohol consumption. In collaboration with a multidisciplinary group of PhDs, we designed a scientifically grounded method to change student drinking habits and initiated a 0.0% party during the introduction week of student associations.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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Impact<\/h1>

Awareness among 10,000+ students<\/h3>

By working directly with students to develop solutions to excessive drinking, we created awareness across the entire student community. Involving students in the research process not only reached 1,200 participants but also more than 10,000 students across various associations.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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Next steps<\/h1>

A fixed element in campaigns<\/h3>

Excessive alcohol use among students is a persistent problem. Responsible consumption will increase when interventions are supported not only by research but also by behavioral influence from within the student community. The enthusiasm of Purpose Accelerator participants and the reach of this research have led Heineken to integrate the insights from this program into future campaigns.<\/p><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Samen met PhD\u2019s tegen overmatig alcoholgebruik Bewerkstelligen van onderzoeksgedreven interventies waarmee het overmatig alcoholgebruik onder studenten wordt teruggedrongen Uitdaging Verantwoorde consumptie stimuleren onder studenten Het alcoholmisbruik onder jongeren neemt al jaren toe. Het was de ambitie van Heineken om het overmatig alcoholgebruik onder studenten terug te dringen. Samen met een groep PhD\u2019ers zijn wij deze […]<\/p>\n","protected":false},"author":177389718,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":""},"class_list":["post-18425","page","type-page","status-publish","hentry"],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/Pe0AXB-4Nb","amp_enabled":false,"_links":{"self":[{"href":"https:\/\/thriveinstitute.nl\/en\/wp-json\/wp\/v2\/pages\/18425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thriveinstitute.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thriveinstitute.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thriveinstitute.nl\/en\/wp-json\/wp\/v2\/users\/177389718"}],"replies":[{"embeddable":true,"href":"https:\/\/thriveinstitute.nl\/en\/wp-json\/wp\/v2\/comments?post=18425"}],"version-history":[{"count":13,"href":"https:\/\/thriveinstitute.nl\/en\/wp-json\/wp\/v2\/pages\/18425\/revisions"}],"predecessor-version":[{"id":19275,"href":"https:\/\/thriveinstitute.nl\/en\/wp-json\/wp\/v2\/pages\/18425\/revisions\/19275"}],"wp:attachment":[{"href":"https:\/\/thriveinstitute.nl\/en\/wp-json\/wp\/v2\/media?parent=18425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}