Session 3 Popular Science I Thursday March 14, 2024

Specialization track: Popular Science

The popular science specialization track is designed to equip you with the skills and strategies to effectively communicate your research findings to a broad and diverse audience. It’s about more than just academic circles; it’s about reaching a broader (desired) audience. In this track, you’ll delve into media representation, learning how to craft compelling narratives, creating engaging content, and effectively utilize various media channels. You’ll gain hands-on experience translating your research into accessible, engaging stories that resonate with the public

Third session

We will explore the power of online platforms and (social) media to connect to broader audiences. This will not only put you on the map of your audience, but it will also help you stand out to journalists and media that can help you spread your story.